Author Brooks acknowledges the Edsel probably seemed like a pretty good idea when it was OK'd in 1955, but it took two years and a quarter of a billion dollars to get it to market it was a big rattling boat of a car whose designers were more interested in loading it up with push-button gadgets than with its (tank-like) gas mileage or its (crummy) handling characteristics there was nothing breathtaking about its boxy appearance quality control was so bad that literally half the early-delivered models leaked oil or had gadgets that wouldn't work, and at that point it turned out it didn't matter how many tens of millions were spent on promotion (including an hour-long, prime-time TV show!) Book also contains shorter, irreverent business-related essays on price-fixing, bid-rigging, and the stock exchange, most of which originally appeared in The New Yorker magazine. A compromised copy, but we have placed the bulk of the jacket in a mylar protector (after freeing it from the book, to which it was partially glued down) - volume is easily read and now looks quite presentable on the shelf. (Librarians do strange things.) Jacket is therefore pretty much complete, but in two pieces call it 'fair.' Not price clipped original '21/-' price still showing. Althoug John Brooks (19201993) was an award-winning writer best known for his contributions to the New Yorker as a financial journalist. Jacket might still grade good or better, save that the rear flap has been cut off, trimmed down, and glued to the blank FFE. His books Once inGolconda, The Go-Go Years, and Business Adventures have endured as classics. Dewey decimal number painted to spine of both book and jacket. Book remains square and tight but smells slightly musty to us. From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in.

Looks like a couple of standard library attachments have been removed from the rear endpapers, without causing too much damage. Book is 'good, ex-library' with several small green 'New Zealand National Library Service' page-stampings and a red 'Cancelled' stamping to FFE.

John brooks author business adventures